Companies looking to develop  an efficient  international marketing strategy need to focus on delivering value on a local level. According to eagle matrix your business is addressing global audiences, reaching them  during a  locally relevant manner is vital.

There  are not any  "one size fits all" solutions. For a compelling, high-quality content  which will  engage consumers around the globe,  it's  to suit local audiences' preferences in target countries.

If  you're  looking to expand your business overseas and build a sophisticated content strategy, read on!

1. KNOW YOUR GLOBAL AUDIENCE

When you plan on spreading the business across the border,  you ought to  identify which countries show interest in your products or services. Determine who your audience is and where they live.

Bear in mind that only 20 percent of all internet users are native-English speakers. And more importantly, almost 73 percent of consumers say  they might  rather buy a product when information in their language is available.

This means that languages highly influence consumers' shopping behaviors.

When you know your global audience well,  you'll  know which approach to implement in which market.

2. DON'T JUST TRANSLATE THE CONTENT

To reach new markets converting content from one language to another won't do. Localization  is that the  key! You need to localize your copies and adapt the content to your target audience's cultural specifics.

Get  to understand  the specifics of the countries you plan to target.  give some thought to  jokes, wordplay, politics, holidays, or social customs – they differ from one state to  the opposite .

People  of various  nationalities may not get a pun that works perfectly in the U.S. Misused language  might not  seem like a big thing, but it can  remove  from your credibility.

Researching content  that's  the most effective at engaging people in different countries is crucial to create successful localized strategies.

3. HIRE NATIVE SPEAKERS

When  choosing  who will execute the content strategy,  ensure  to consider best practices. Using the services of  an outside  provider is highly recommended if you want to reach new markets.

By working with local experts,  you'll  rest assured that the marketing strategy will be crafted well for each country. Marketers from targeted countries will know best what works for your ideal consumers.

They can quickly get a grip on your terminology and flag specific issues or considerations that need to be addressed.

They will recreate the original text in a new language to convey the same message with cultural distinctiveness in mind. A well-executed transcreation process makes advertising more efficient by taking  under consideration  cultural specifics and nuances of language.

4. INCLUDE LOCAL, RECOGNIZABLE & RELATABLE FIGURES IN YOUR MARKETING CAMPAIGNS

Content is more powerful when  it's  a name and a face attached. Stories from real people your audience recognizes  and may  relate to are more effective.

It is the human element that draws the audience in and captures their attention.

Featuring local figures and experts can help in better communicating your message to the  audience , and it  also can  attract the right people.

Guest posts by local experts, entrepreneurs, or beauty bloggers providing unique insights and experiences are what users crave.

Growing business and reaching new markets is all about building trust and reputation, so consider well who  you would like  to include in your marketing campaigns.

5. LEVERAGE PAID SOCIAL MEDIA CAMPAIGNS

Popular social media networks differ from one market  to a different . Research which social media channels your potential audience  presumably  use within targeted countries.  this is often  extremely important if you want to participate in Russian or Chinese markets.

Again, localization  is that the  answer – localizing your social media pages instead of publishing posts in one language only will benefit your marketing efforts. Also,  you would like  to adapt your social media posts to the local audience.

Since free social media campaigns aren't as effective as paid ones, more and more businesses are turning to the latter.

Paid social media campaigns allow you  to focus on  your ideal consumer globally and more. Besides demographic targeting, they include complete control over your budget and other useful features.

6. THE IMPORTANCE OF UNDERSTANDING CULTURAL DIFFERENCES

Research each nationality you're targeting  to spot  main topics of interest.  concentrate  to wording since some phrases or expressions may be considered offensive in certain countries.

You need to be extra cautious about content creation due to cultural sensitivities and different perceptions of some terms. Understanding cultural differences is critical to avoid offending your audience.

Google Trends can  facilitate your  find the hottest topics and popular keywords in a specific country that you can use for blog posts and other content.

Also,  remember  of local market regulatory restrictions.

For a successful global content strategy,  you would like  to resonate with people's values, beliefs, sensitivities, and their specific perspective on life  which will  be very unlike yours and what you are familiar with.

It takes time  to know  each market well, but  once you  do, it's much easier  to create  a strong international customer base.