Which nations are in the most need for digital marketers?

We now only use the internet to access information, connect with one another, and perform daily duties like banking. With more than half of the world's population utilising the internet, it should come as no surprise that there is an increasing need for highly qualified digital marketers. Take a peek at the Salary Guide for Digital Marketers if you're still not convinced.

However, not everyone uses the internet equally worldwide. For instance, 94 percent of North Americans frequently access the internet, compared to only 43 percent of Africans, according to Internet World Stats.

This rate of internet usage can have a big impact on where digital marketers and recent marketing graduates' talents are most needed globally. Digital marketers must concentrate their efforts on the appropriate demography and the appropriate service or product in a profession that feeds on connections.

What are the finest cities for marketing careers, and how do digital marketing initiatives compare to those in other nations?

Skills gap in Digital Marketing

Digital marketing expertise, technological know-how, and social media management are increasingly necessities for businesses everywhere. This is fantastic news for aspiring digital marketers since it shows that even well-known companies are willing to invest in hiring digital experts to expand and improve their marketing teams.

The Economist Group and we conducted a study titled "Perpetual Evolution" that revealed a significant demand for qualified digital marketers. The problem, though, is that many marketers are finding it difficult to keep up with emerging trends and needs, especially in light of the Covid-19 pandemic's requirement that many firms market and sell online in order to avoid widespread lockdowns. This indicates that businesses are having more difficulty finding candidates with the hard and soft talents they require.

What hard talents are required for digital marketing?

The report identifies customer experience, data, and analytics as the top three drivers of business performance, followed by strategy and planning/brand management.

Senior marketers understood the importance of soft skills in fostering future transformation, growth, and team cohesion in the marketing industry. Tech, creativity, and analytical thinking were the top three soft talents found.

Which nations are most in need of people with skills in digital marketing?

What nations are therefore in the greatest need of digital marketers globally, and why are some regions more in need than others?

• Canada
• India
• United States
• United Arab Emirates
• Australia
• Ireland
• Philippines
• United Kingdom

Let's examine each nation in greater detail:

Canadian digital marketing expertise

Canadian firms are having trouble finding individuals with digital skills, according to a KPMG poll. The pace of technology and automation as a result of Covid has made this more challenging. As stated by Armughan Ahmad, President & Managing Partner of Digital at KPMG, Canada, "While the pandemic offered a spur for many firms to accelerate their digital goals, competition for digitally-skilled talent has made implementing these strategies more difficult."

Pakistani digital marketing expertise

According to a study conducted in Pakistan by Amazon Web Services, the country's workforce will need to grow nine times by 2025 to keep up with demand and technological improvements. Upskilling is essential if you want to work in marketing because only 13% of Pakistan's workforce is currently digitally proficient.

You can Learn Full Stack Digital Marketing from ZAFF Institute, Lahore. ZAFF Institute is Pakistan’s No.1 IT training institute. They provide different courses with certificates.

American Digital Marketing Competencies

The US is at the forefront of digital innovation and transformation as one of the most digitally competitive nations in the world. In order to keep up with technological changes, American businesses must employ marketers with digital abilities, both generalist and specialised.

Competencies in digital marketing in the United Arab Emirates

For 30% of decision-makers in the Middle East, it was challenging to fill technological positions, particularly in the fields of data analytics, cloud computing, artificial intelligence (AI), mobile technologies, machine learning, and advanced security. As businesses become aware of the need for a balance between people and technology, soft skills like problem-solving and critical thinking will also be in demand. Digital skills will be highly valued as a result of the pandemic's up to 15% population decline in the UAE.

Australian digital marketing expertise

According to a recent study by RMIT University, 156,000 new technology professionals are required to keep up with the digital transformation, and 87 percent of occupations in Australia now require digital capabilities. Following the pandemic, one-third of Australian professionals felt their employment had altered, and one in four claimed they lacked the necessary abilities to carry out their daily tasks.

Irish digital marketing expertise

Many Irish IT leaders think that schools are not preparing students with digital skills, leaving many graduates with a limited understanding of the field. Due to a lack of training or upskilling, half of Irish adults are lacking in fundamental digital abilities. The digital transformation and creativity of Irish enterprises are being hampered by this talent shortage.

Philippines digital marketing expertise

The demand for digital skills is growing as a result of technological improvements and a commitment to a more digital Philippines that is focused on digitalization to generate $8 billion for the economy. According to a study by LinkedIn, data scientists, application development analysts, back-end developers, full-stack engineers, and sales development representatives are the top 5 skills that Philippine businesses are looking for. Additionally, businesses are searching for individuals who are entrepreneurial, resilient, and adaptable.

United Kingdom Digital Marketing Competencies

Digital skills, according to experts in the UK, are essential for the economy's recovery from the pandemic. Similar to Ireland, half of UK employers say that graduates and school leavers lack the sophisticated digital skills necessary to compete in the workforce, and 76 percent believe that this will severely affect their bottom line.