Potato protein is considered as increasingly sophisticated plant-based alternative protein option. This product is hugely popular among vegan consumers who are continually striving to add alternate options for meat protein to their meal.

With the technological developments, there has been a substantial improvement in the manufacturing techniques that are making this protein highly palatable without compromising on its taste. Consumers are just enjoying it because it's good, not because it's plant-based.

The global potato protein market has been rising continually over the past couple of years mainly due to the consumer interest which is driving the demand in meat alternatives market. Moreover, high-grade protein concentrates and highly functional and nutritive value of potato proteins are escalating the market demand on the global platform.

Acknowledging the colossal growth, the market perceives currently, Market Research Future (MRFR), in its recently published study report asserts that the global potato protein market will register an outstanding CAGR throughout the review period (2018-2023), garnering exponential accruals.

The market for alternative protein options is flooding attracting investors increasingly. Major agribusiness groups are increasingly investing in new plant-based proteins. Additional factors that are propelling the growth of the market include the growing shift in consumer preferences inclined towards adopting healthy eating habits and the huge demand as potato protein in a variety of products.

Alongside meeting human nutrition requirements, potato protein also meets the animal needs for essential amino acids. As a result, it is hugely getting consumed in the animal feed market as an additive which drives the growth of the market further.  Furthermore, the growing application of potato protein in various health supplements and sports nutrition is fostering the growth of the market.

On the flip side, factors such as the lack of awareness towards the benefits of potato protein is a key factor impeding the market growth.

Nevertheless, the growing demand from health (clinical/medical/sports) nutrition market and protein engineering market led by the increasing number of the vegan populace and growing sports/ fitness enthusiasts will support the market over the forecast period. Besides, the burgeoning food & beverages industry including, chocolate, protein shake, etc. will provide impetus to the growth of the potato protein market.

Major Players:

Key players leading the global potato protein market include Avebe (the Netherlands), Royal Ingredients Group (the Netherlands), Kemin Industries, Inc (U.S.), Roquette (France), Tereos (France), Omega Protein (U.S.), and Emsland Group (Germany) among others. 

Global Potato Protein Market -   Segments

For ease of understanding, the MRFR analysis has been segmented into three key dynamics: -

By Type                : Potato Protein Concentrate and Potato Protein Isolate among others. 

By Application   : Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Snacks, Supplements, and Animal Nutrition among others.

By Regions                          : North America, Europe, Asia Pacific, and the Rest-of-the-World.

Global Potato Protein Market -   Regional Analysis

The European region accounts for the leading market in the global potato protein market, witnessing the largest consumption of meat alternatives products. Rising demand for potato protein for different applications mainly as a functional food is boosting the growth in the regional market. Moreover, the presence of the major key players is also a major driving force the growth of potato protein market in Europe. Germany, France, and the Netherlands drive the Potato protein market in the region.

The potato protein market in the North American region accounts for the second-largest market, globally. In North America, potato proteins are used in a variety of food applications, including health supplements and protein & nutrition drinks. Improvements in manufacturing technique that reduces cost and increases flexibility in manufacturing have led to a growing demand for potato proteins in the US.

The Asia Pacific potato protein market is emerging as a profitable market, globally. This market offers huge growth opportunities to foreign manufacturers due to the ample availability of cost-competitive logistics such as workforce and the raw materials required for the production of potato protein.  Moreover, increasing demand for nutritional products especially in China and New Zealand are expected to increase the potato protein market share of the APAC in the global space. The region is estimated to witness higher growth due to the growing demand for high-quality potato protein especially from the rapidly developing countries like China and India. 

Global Potato Protein Market -   Competitive Analysis

Highly competitive, the potato protein market appears to be fragmented with the presence of numerous key players. They incorporate strategic initiatives such as acquisition, collaboration, product & technology launch, partnership, and expansion to gain an edge over their competitors.

Before marketing, distributors and manufacturers are evaluating the labeling and safety of their products meeting all the requirements of FDA regulations and DSHEA.  Manufacturers operating in the potato protein market develop state-of-the-art manufacturing facilities where they can make all their products from carefully sourced raw materials right in their facility.

Industry/ Innovation/ Related News

April 09, 2019 --- Impossible Foods Inc. (the US), a company involved in the development of plant-based substitutes for meat and dairy products announced the development of meat-free burger produced using soy protein, potato protein, coconut oil, sunflower oil, and additional special ingredient called heme which is developed from soy but has elements of the hemoglobin in animal protein.

Impossible Foods is among several firms that are developing plant-based meat substitutes that claim to offer equal to or better than animal protein.

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