Green power is basically production of electrical energy from environment friendly and renewable sources such as wind, geothermal, biomass, solar and low-impact hydropower.

There has been an increased awareness among consumers regarding use of environment friendly sources of electricity supply.

This in turn has led towards demand for green power sources in the recent past. In order to support green environment campaign, governments of various countries are taking initiatives to enhance consumer awareness as well as availability of green power sources.

Globally, there has been integration of renewable energy and equipment installations. For instance, in Iceland 80% of the electricity is generated from earth’s heat. Similarly in Norway, 98% of electricity is generated using geothermal, hydroelectric and wind energy.

There have been increased number of attempts to offer low-cost, environment-friendly options to low down the negative impact of using non-renewable sources of energy for electricity generation. For instance, in India the untapped market of renewable energy is anticipated to be around US$ 10.5 billion by 2017 end.

In order to tap this potential market, government of India is taking various measures such as promotion of small power plants for both biomass and solar, entrepreneurship development for electricity in rural areas through solar power, biomass waste and rice husk, solar cooking initiatives, green campuses and buildings construction, and projects for off-shore wind generation, among others.

With introduction of programs offering consumer choice for domestic electricity ensuring price stability balancing the increased electricity price volatility in some countries is leading towards increased adoption of green power sources as a mode of electricity generation.

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