Regional Analysis:

The global adaptive learning market is expected to expand at a 19.43% CAGR during the forecast period, to reach 5.4 billion by 2026. The geographic analysis of the market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America

North America dominated the market for adaptive learning with a revenue share of XX% in 2019. This high share can be attributed to the increase demand from the education sector and the implementation of innovative technologies in the market. Moreover, the US is one of the most advanced countries in the world in terms of the presence of some of the prominent players of industry including McGraw-Hill, Wiley, Istation, Area9, Lyceum, ScootPad, VitalSource, DreamBox, Impelsys, Fulcrum Labs, Knowre, Follett, Imagine Learning, Cerego, Realizeit, K12, and Houghton Mifflin Harcourt.

In terms of market size, Europe is expected to be the second-largest regional market. This is due to the growing advances in technological infrastructure and rising investments from major organizations and e-learning vendors in launching innovative solutions and systems for adaptive learning in the region. The European market has been divided into the UK, Germany, France, and the rest of Europe. 

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Asia-Pacific dominated the market for adaptive learning with a share of XX% in 2019 and is expected to witness the fastest growth during forecast period owing to the presence of growing economies such as India, China, and Japan. Rising government initiatives in rural areas is anticipated to boost the market for adaptive learning. Moreover, growing popularity of digitization is expected to offer growth opportunities for the market in this region. 

The market in the Middle East & Africa and South America have started adopting these technologies recently. Increasing need for personalized learning is anticipated to drive the regional market over the forecast period. 

Market Highlights:

The global adaptive learning market has been segmented based on components, application, deployment, end user, and region.

Based on components, the adaptive learning market has been segmented into platform and services. The service segment is divided into professional services and managed services. Furthermore, the professional segment is subdivided into consulting, implementation, support, and maintenance.

Based on application, the adaptive learning market has been segmented into EdTech companies and educational institutes. 

Based on deployment, the adaptive learning market has been segmented into cloud and on-premises.

Based on end user, the adaptive learning market has been segmented into academic and enterprise. Furthermore, the academic segment is subdivided into K-12 and higher education. The enterprise segment is subdivided into SME and large enterprise. 

Key Players

The key players operating in the global adaptive learning market include McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum (US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego (US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US).

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