Linking online shopping platforms to social media is a great idea to attract more customers and expand your market. Adding a Facebook pixel Shopify will help you a lot, especially when tracking visitor flow. However, not all store owners know about the Facebook pixel, why we add it, and the installation steps.

Facebook Pixel

Understandably, the Facebook Pixel is a snippet of code embedded on your website. When the Facebook Pixel integrates with your Shopify, it tracks the flow of visitors and their actions on your website. The Facebook pixel consists of two parts: the main pixel and the standard event codes. The first is the basic code snippet placed in each page header of your website to help track the number of visitors.

Additional pieces of Pixel code were then added to specific pages of their website. There are plenty of standard event codes, but for online retailers like you, you need to focus on viewing content, adding it to your cart, starting to checkout, and making a purchase.

Why You Should Integrate Facebook Pixel With Shopify?

First of all, Pixel allows you to create a special audience from your Shopify data. What is a private hearing? A dedicated audience is an audience of current customers or people who are interested in your brand and product. You can create your personal audience by ranking the number of days, a specific website in the last X days, who added in the last X days, and who made a purchase in the last X days.

In addition to targeting specific audiences, you can also exclude them from your campaign. In other words, a similar audience will increase the number of visits to your online store. If standard event codes are set, it can be more precise. This benefit can increase revenue due to the high purchasing potential of these customers.

Where to Add Facebook Pixel in Shopify?

When you sign in to Facebook Ads Manager, you'll see your Facebook Pixel ID. You'll then copy from this pixel ID and paste it into your Shopify admin. If you don't have this number, you may need to create a new one. In Facebook Ads Manager, "Create Facebook Pixel" is displayed, you click this button and follow the instructions, then create a new Facebook pixel.


After that, you go to the Shopify admin, go to Sales Channel > Preferences, scroll down and you will see the Facebook Pixel section. You put your Facebook Pixel number in there. Finally, you have confirmed it: your Facebook Pixel is working fine. You can check out your Shopify store by clicking anywhere on your Facebook page.