The Cocktail Story has positioned itself as a holistic marketplace in the alco-bev space.

London essence tonic water

London Essence and other tonic waters are available on The Cocktail Story e-store

The Cocktail Story, India’s first digital platform dedicated to building an ecosystem of alco-bev brands and spirit enthusiasts, has launched a D2C e-commerce platform dedicated to everything beverages and spirits for drink enthusiasts in India. Consisting of various brands, the e-commerce platform is a marketplace that offers alco-bev products, allowing patrons to order from the website and curate their own cocktail-making experience at home. Note that the site does not sell any alcohol. 

A first in its category, The Cocktail Story has evolved from a buzzing online community to a marketplace that helps consumers choose the right ingredients, mixers, recipes, bar tools and more. Products listed on the website will be available pan India and with the simple click of a button, you can sit at home and order in your mixers and more.

Speaking on the launch, Vidhi Puri, Founder, The Cocktail Story, said, “We have always created content that resonates with all the spirit enthusiasts out there. Be it helping them to make clear ice at home, or educating them about essential cocktail glassware, we have always been ahead of the curve. Launching the e-commerce marketplace is a natural progression in our journey to create unique opportunities for patrons in the alco-bev space in India, and we are very happy to bring the movers and shakers of the industry together under one roof by associating with top brands in this space.”

The platform has top brands featured under various categories like Drink Mixers (soda, tonic water, etc), Beverages (coffee, tea, kombucha, etc), Zero Proof Drinks (non-alcoholic beer and spirits), Syrups and Bitters, Barware & Accessories and so on. Some of the top brands featured under the above-mentioned categories include Svami, Jade Forest, Seedlip, Jimmy’s Cocktails, The London Essence Co., Tea Trunk, Rage Coffee and GutLife Superfoods. See The Cocktail Story for more.

The Cocktail Story was launched in 2018 to promote cocktail culture in India and highlight bartenders, especially women bartenders, and provide updates of local and international brand products related to the alco-bev space. The Cocktail Story also exclusively covers, hosts, and curates cocktail competitions, guest shifts, bar fraternity experiences and award ceremonies. “We are hoping for things to get better as COVID-19 has adversely affected the food and beverage industry. It is heartbreaking to see what the Indian bar industry has to go through, but we know better days will come. Also, we can’t wait to get back to doing what we love the most!” said Vidhi.