There are many ways to effectively and efficiently manage your online media presence, but there are also plenty of ways to do it wrong. Follow these five tips to keep your online media Management presence in good standing.

1) Use Visual Content

Seeing is believing. Images and videos are more likely to go viral than text alone. According to a study from Stanford University, social media users process visual content 60,000 times faster than text-based content. That’s a lot of eyeballs on your social media images! If you want your online media to be seen and shared, then you need images.

2) Craft Headlines With Impact

Headlines are important to grab your reader’s attention, but they also let search engines know what your content is about. So pick a headline that’s both eye-catching and detailed enough to help searchers find you in their results. Use numbers, a question, or words such as best or top 10 to stand out from other sites that have posted similar topics.

3) Engage Your Audience

By engaging with your audience online, you give them a more personal perspective on your company and brand. And by taking time to answer their questions and respond to comments, you’re creating an instant connection that will bring people back to your site in search of more updates. Remember that every single time someone visits your site (and especially if they visit multiple times), they have an opportunity to learn about your business and become a long-term customer. Don’t waste it!

4) Choose A Platform Wisely

There are many tools that exist to help you share your content across multiple platforms, but choosing one doesn’t mean you’re stuck with it forever. Explore each tool and consider how much time and money you’ll have to invest in maintaining a presence on various social media sites. If too many platforms are overwhelming, start small and build up from there.

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