Many businesses are utilizing social CRM software. It is a novel, upcoming technology that can empower businesses.  Today, social media has become a fundamental part of our lives.  It is no longer limited to personal space. 

Businesses are making their presence felt on various social media channels like Instagram, Facebook, LinkedIn, Twitter, etc.  Software such as social CRM allows you to monitor all the interactions between customers and your brand in one place. It adds value to your business. 

So what is social CRM? What are the benefits of social CRM? This article will guide you through the answers to all these questions. 

What is Social CRM?

Social CRM is software that involves an amalgamation of CRM software with social media channels. It is a division of CRM software. It is also known as social media CRM. It has many core features. These are listed below.

     Customer Profile Analysis:  This feature helps build customer profiles after                  analyzing their social media profiles. This you can understand your target                      audience better. 

• Sentiment Analysis: This feature provides insights into your target audience’s sentiments about any issue you are trying to know more about. 

• Social Listening:  This feature gives you information about your pain points, suggestions about your business, and the services or products offered by your business. The information is provided after tracking all social media interactions or conversations. 

          Social Media Management: This feature of social CRM allows you to                        increase   your brand awareness and brand loyalty. It helps you to keep in                  touch with your target audience through social media channels.   

• Social Selling: This feature helps you to strengthen customer relationships on social media channels and thereby helps in boosting sales in the future. 

What Are The Benefits Of Social CRM?

Social CRM is a product of the evolution of traditional CRM software. It is more flexible, relevant and up to date when compared with traditional CRMs.  There are many reasons why you should implement a social CRM in your business. This is because it offers many benefits. These benefits are listed below. 

Increased customer engagement

Social CRM when employed enhances customer engagement.  This is because it improves customer interaction with your business.  The better the connection, the better the engagement. This then leads to higher chances of closing the sales.  Not only this, social CRM helps you to identify customer social behaviors and trends. This helps you to identify the key focus areas of improvement in your business. 

Offers Enhanced Customer Service and Support

Social CRM provides superior customer service and support. It allows your business to build profitable customer relationships.  Since your customers are more comfortable expressing their views, and opinions about your business on social media, social CRM makes it easier to build better relationships with customers.  It provides quick assistance to your valuable customers. This also helps in building brand and customer loyalty. 

Better Team Coordination 

Social CRM enables better communication between marketing, sales, or customer support teams. This is because every team can stay up to date about customers’ social media activities. Better communication is the organization’s operations.    

Helps You Serve Customers Proactively 

Social CRM provides you with information about customers’ sentiments. This helps let you provide more personalized customer service.  It also helps in segmenting your audience as it provides you with detailed demographic information.  

Conclusion 

Social CRM is a beneficial tool for any business.  It helps you gather valuable customer data in one place that can help your team deliver great results and design effective marketing strategies.  So do not overlook the many advantages of social CRM. It can help your business to stand out from the crowd and also help build strong customer relationships.  Office24by7 technologies are providing the best of the best social CRM software at a reasonable price. Call us at +91 7097171717 or drop an email at sales@office24by7.com today.