Today, NFTs (non-fungible tokens) are all the rage in the market, and many hail them as a revolutionary form of investment. Indeed, NFTs are the latest digital assets to have gained tremendous popularity. Several brands, artists, and influencers are taking advantage of this opportunity today to create NFTs of their own and expand their businesses. However, the main factor that distinguishes a successful NFT brand from the failed ones is a flawless NFT marketing strategy. And this is where the help and guidance of a professional NFT marketing agency can come in to streamline the process. In fact, many top NFT brands hire these agencies to take their projects ‘to the moon!’

What else do they do? Well, here’s a look at the top four best practices that you can adopt from the most successful NFT brands.

Leverage the Power of Social Media Marketing

Successful NFT brands use the most popular social media platforms as best as possible to optimize their NFT marketing strategies. If your NFT consists of digital art, you may want to consider leveraging Instagram, which is an apt medium to showcase visual creations. Digital artist Beeple, whose collection of NFTs famously sold for $69 million,[1] regularly posts his work on Instagram, much to the delight of his followers, who are 2.5 million[2] strong.

Further, you should make sure to use Twitter well to realize the full potential of your NFT. This is because Twitter is the hub of all things NFT-related and the first place that the latest news and trends in the blockchain world appear. So, don’t miss out on Twitter marketing for NFTs, and remember to follow the #NFT feed closely. You can also use Twitter DM marketing to approach investors and leaders directly with your marketing pitch.

Verify Social Media Accounts

The best NFT companies, like Bored Ape Yacht Club, make sure that their official profiles on different social media platforms are verified. Verifying your social media accounts, particularly those that you use for business, assures your followers that you are an authentic and trustworthy brand. Investors and potential customers will be more inclined to trust you and transact with you if the social media platforms have officially vetted your profile. Being verified also boosts your authority in the industry. You can consult an NFT marketing agency offering social media verification services for guaranteed success.

Build a Community Around your NFT

Another crucial factor that comes into play in an effective NFT marketing strategy is creating a strong community around your NFT. To promote your NFT project well, you must build a community of members that feel a deep interest in your product. A loyal community is the lifeblood of a successful NFT project, and it makes up most of its customer base. Both CryptoPunks and the Bored Ape Yacht Club, which are two of the most successful NFTs right now, have understood the importance of this aspect and built an ardent following for their projects. A reputed NFT marketing agency can help you develop a custom plan for this, so don’t hesitate to reach out to one!

Give your NFT Project the Right Traction from the Press

Another important strategy that successful NFT projects implement is to take an effort to maximize the publicity that they receive from press coverage. Getting your NFT project featured in some of the top fintech publications like Bitcoinist and CoinTelegraph can do wonders for its brand awareness and credibility. Consult an NFT marketing agency that offers guaranteed media placement services to give your NFT project the right press coverage. The top fintech publications have millions of readers across the world, and getting covered on them will give your NFT project traction and legitimacy.

So, reach out to a professional NFT marketing agency for expert help today, and see your project shoot to success!