The Latest research study released by Absolute Markets Insights Onlineplace Optimization Tools Market with 100+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint and status. Understanding the segments helps in identifying the importance of different factors that aid the market growth.In terms of revenue, global online marketplace optimization tools market was valued at US$ 520.57 Mn in 2022 and is anticipated to grow at a CAGR of 9.1% over the forecast period. Some of the Major Companies covered in this Research are: A2X Limited, Algopix, AMZ One Step, ByteStand, DataHawk Technologies SAS, eComEngine, LLC., Feedvisor LTD, GeekSeller, GoDaddy (Sellbrite), Helium 10, Informed Software Inc., inkFrog, Invigor Group, Jungle Scout, ManageByStats, Reviewbox, Inc., SELLBERY, SellerApp, SellerExpress Limited, Sellics Marketplace Analytics GmbH, Teikametrics, Vendio Services, LLC, Viral Launch and Zentail amongst others.
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Global Online Marketplace Optimization Tools Market:
By Offering
- Solutions
- Advertising Optimization
- Search Engine Optimization
- Price Optimization
- Brand Optimization
- Product & Information Optimization
- Listing Optimization
- Others
- Services
By Subscription Model
- Monthly
- Annually
- Bi-annually
By Organization Size
- Small and Medium Organizations
- Large Organizations
By End User
- Agencies
- Enterprises
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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Increasing presence of retailers on e-commerce platform has intensified the competition in ecommerce, thus, influencing sellers to use different optimization tools for standing-out in the market and reaching a wider audience. The increasing number of internet and smartphone users in today’s digital age has transformed the consumer behaviour and habits. According to a study conducted by the International Telecommunication Union, people using internet across the globe has increased by 5.3% in 2019, to a total of 4.1 billion users. This constantly rising number of internet users are adopting online shopping owing to its benefits such as wide range of products/sellers at a single platform, ability to compare products and flexibility of payment. For instance, the U.K Office for National Statistics stated that in 2019, 82% of internet users in the U.K were reported shopping online. This trend has attracted many sellers to adopt online distribution channels to attract this segment of customers. In October 2019, Shopify announced crossing the mark of 1 million sellers on their ecommerce platform. This rise in number of online sellers has made online marketplace more competitive thus, enforcing the use of optimization tools for attracting customers. Online marketplace optimization tools assists retailers to manage and optimize their sales on ecommerce platforms such as Amazon, eBay, Shopify and others. The online marketplace optimization tools provide benefits such as advanced listing, high quality keywords, price transparency, and others. Thus, the benefits of these tools to optimize sales and productivity of an online seller/retailer in the highly competitive ecommerce sector are attracting high demand and hence, propelling the growth of online marketplace optimization tools market across the globe.
Enterprises are strategizing to integrate their operations for enhancing sales and productivity. This trend is attributed by the inflated demand of online marketplace optimization tools. To manage a wide product portfolio on e-commerce platforms, sellers have to operate multiple tools and databases which degrades synchronization within the activities of an organization. This has created a demand for integrated tools, which allows users to perform multiple operations through a single platform. In order to capitalize on this requirement of sellers, online marketplace optimization tool providers are offering integrated software suits, which cater all the operational needs through a single platform. For instance, the SELLER TOOLS software suit offered by ManageByStats incorporates a multitude of features such as profit dashboard, statistical management, product grouping & management, customer database, transaction database and inventory management amongst others to manage business of sellers on Amazon. Thus, the single-platform requirement of sellers for synchronized flow of business activities is driving the growth of global online marketplace optimization tools market.
The online marketplace optimization tools providers are also continuously evoloving their offerings to better suit customer requirements. For instance, SellerApp offers a Chrome extension for quick and easy gathering of sales information. The company also offers some other features such as training resources for enhancing knowledge of seller about e-selling and multiple access with team Members which enables entire sales team to work collectively. These offerings are anticipated to attract new customers, thereby, fuelling the growth of global online marketplace optimization tools market over the forecast years.
The recent outbreak of coronavirus pandemic has affected countries across all regions. Government bodies of these affected countries have imposed nationwide lockdowns to inhibit the spread of this infectious disease. These lockdowns have restrained people from leaving their house for shopping essential commodities, thereby, increasing the use of online marketplaces. The COVID-19 pandemic has created a sense of health awareness among people which is anticipated to prevail even in the post COVID-19 phase and drive the online shopping trend. This growing adoption of online shopping among customers has encouraged sellers to transform their business models to digital platforms. For instance, Amazon India Marketplace witnessed a 50% rise in new seller registration post-lockdown. These new sellers, along with the old sellers trying to revamp their sales after easing of lockdowns, are expected to create high demand for tools and services such as organic and paid search management, advertisement and others. Thus, the coronavirus pandemic is anticipated to have positive impact on the global online marketplace optimization tools market in future years.
Onlineplace Optimization Tools Market Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.
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