So you have decided to hire an SEO service. What are the factors you need to consider before zeroing in on a particular SEO company?

Cost

Pricing is the most important factor for most webmasters and you can’t quite blame them. Hiring an SEO service can be expensive. It will not be an issue for sites that are already making millions. But if you are just testing the waters with your site, you can’t probably buy a super expensive SEO package. In that case finding an SEO service that wouldn’t burn a hole in your pocket is absolutely necessary.

Testimonials

Does the company provide any testimonials? If they already have a huge list of satisfied customers, perhaps they know their craft. Before you hire an SEO service, you have to make sure that the company is a known name in the field of SEO with a long list of satisfied customers.

First, check the history of the service you want to hire. How long have they been around? These are important questions you need to ask yourself.

Say no to spam

Do not hire an SEO company that uses spam techniques to promote their service. For example, make sure that they do not send out unsolicited promotional emails. If they use spam to promote themselves, then they are going to do the same thing to promote your site. Remember that spam is essentially bad and could land you in trouble.

Don’t hire a submission-only service

Do not hire a submission only SEO service. Submission services are part of any SEO package, but they shouldn’t be the only service they provide.

Don’t get fascinated by SEO companies that state that they will submit your site to thousands of search engines and directories. There are less than 10 important search engines. And hence it doesn’t really make much sense to submit your site to search engines nobody has even heard of.

Do not hire an SEO company that claims to have special relationships with specific search engines. Understand that organic search results are determined by complex algorithms. This simply isn’t something that an SEO can influence.

Do not hire an SEO service that is unwilling to reveal the techniques they use to promote your site. A good SEO company will give you all the information you need. If they don’t, they must be doing something unethical. The problem with these techniques s is that they might lead to your site’s getting de-indexed by search engines.