We all know that no matter how beautiful or functional your website is, it's all futile if you can't drive traffic. Sky SEO Tech is the Digital Marketing Company in Delhi with all digital marketing services. That's more accurate than ever when you consider how much competition there are these days in 2022. If people aren't finding your site organically, or if you've noticed that your rankings have dropped and you're wondering why it's time to reframe the core purpose of your marketing: implement the latest search engine optimization (SEO) tactics to increase visibility.

While SEO is an "always-on" task, it's never too late to fix the course and develop a website that is not only physically beautiful and user-friendly but takes advantage of basic SEO services in Delhi to help you rank higher in search. The trick is that the SEO landscape in 2022 looks much different than before, and companies need to stay ahead of the curve if they want to see results. The following article will help you do just that.

SEO Methodologies Explained: On-Page and Off-Page SEO

SEO Methodologies refer to tactics and strategies that allow search crawlers on sites like Google, Bing, and others to find your content and add you to search engine results pages (SERPs). Depending on the effectiveness of your SEO strategy and how effectively you implement technical SEO strategies, your content will appear higher or lower in these results.

To do this properly, you need to implement on-page and off-page SEO along with technical SEO elements. Once you know the difference between these methodologies, you can create a better SEO implementation strategy, delegate tasks to the right team members and maintain them on a regular basis.

On-Page SEO

On-page SEO consists of strategies you manage directly on your website. If you wish to make perfect website for local SEO then Sky Seo Tech can help you with it.

This includes activities on your website backend as well as the content that users view and interact with on your website. On-page SEO can include:

HTML code optimization

· Engaging and relevant content.

· Appropriate target keywords for SEO and application.

Proper metadata formatting to improve search visibility.

As long as you (or your web developer) can control the formatting or application with the results that appear on or point to your website, it's considered on-page SEO. Well-managed on-page SEO improves your organic SERP ranking and remains one of the most important SEO tactics to implement in 2022.

Off-Page SEO

Unlike on-page SEO, off-page SEO encompasses discoverability and other activities that can affect ranking but are not directly controlled by you. For example, backlinks from media outlets, customer reviews on aggregate platforms like Yelp, and even social media fall into this category. Off-page SEO can increase your overall reputation with audiences by proving relevance and earning you social currency.

All of the above are factors that are important but cannot control right away. You cannot control customer reviews or manipulate social media SEO on third-party websites. And with backlinks, you can't always control which websites are linking back to you. While backlinks for SEO are great when they come from authoritative websites, a spammy website linking back to your business will hurt your ranking. Keep these issues in mind as you develop your SEO tactics.

Technical SEO Tactics

Below we'll go over a few of the best on-page/off-page SEO strategies for 2022, but first, let's review a few basic technical SEO elements.

The Importance of SERP Anatomy

In 2022, SEO looks a lot different than it used to be, and there's no better example than the way SERPs reflect a user's intent in search queries.

In the early days of SEO, it was enough to optimize your content for organic search. In those days, SERPs were limited to a set of links and, believe me, nothing more.

Modern SERPs are presented differently – literally visually different – taking the user experience to the next level depending on what is being sought. Different SERP components include:

Organic results

· Google My Business directory listings

· PPC/Paid Ads results

· Featured Snippets

· Information Panels

· Local Packages

· Video/Images

Companies need to keep this in mind when doing SEO work. Mastery is not enough in on-page/off-page SEO. You need to understand user intent and what exactly users expect to find when they search for you. For example, if a user needs a local plumber or another contractor, a local trust package result or Google My Business directory listing is more likely to be served. If a user searches for a well-known person or company, they are likely to be presented with a knowledge panel.

✅ Tip: Consider what search results pages will most likely look like based on the keywords you're targeting, and build your content and digital strategy from there.

Create High-Value Column Pages

Another SEO trend that has emerged in the last few years is column content. This tactic requires some coordination between your marketing teams in terms of planning a long-term content strategy, but it can yield huge benefits.

The idea is that your column content (also called column page) forms the basis for a particular content topic, acting as a kind of all-in-one resource for the topic.

For example, you may have an extensive library of content on SEO-related topics. Column pages act as a kind of long-form hub (usually 2,000 words or more) that provide a primary overview of the SEO topic, including links to each subtopic you've written. Here this includes Inbound Marketing SEO, On-Page SEO, Technical SEO etc. may contain.

This format has three components:

Column Content: The column page itself, acts as a "centre" for all related topics

Set Content: Additional resources or subtopics branching out from your core topic

· Hyperlinks: How do you link the above types of content?

Column content has many advantages, both from a user and technical point of view. On the user side, column pages provide great resources where users can easily access all the information you have written on a particular topic.

Technically speaking, column pages are a way to structure your website's pages so that search engines "understand" or index them appropriately. Under traditional page indexing, search crawlers find content, review metadata, and categorize the page in a database until it needs to be pulled. Pages are ranked based on the strength of their keyword strategies and formats. Simple enough.

The problem is that this type of traditional indexing is an uneven strategy with little connection between topics. Sites are indexed haphazardly, and if you've written multiple posts on the same topic, those pages may compete with each other for SERP rankings. Consider a filing cabinet: It's much easier to find what you're looking for when all the paperwork is filed in the appropriate folders, but it's harder to find if everything is thrown in the closet with post-it notes stating their subject. Find what you are looking for.

Column pages focus on one broad topic with dedicated keyword optimization for each piece of cluster content. This ensures that your pages do not compete with each other and everything is organized in a user-friendly way.

✅ Tip: Use column pages to organize your content so search engines get SEO support.