In this article, I’m going to discuss with you one of the important competent of broadcast media; advertising. We will start by explaining how advertising builds demand. First, let's start by giving the definition of the term "demand" to mean the need for certain products or services by customers. In the context of advertisements, the word "demand" refers to "sales" or "market share". Well, it is not always necessary that advertising will increase demand. But instead, advertisements were instrumental in meeting customer demands.

Let us start with an example; A pharmaceutical company cannot buy diabetes medicine to a patient who does not have diabetes. If a car is already in the car, then no car company can give the customer to buy a new car. one more; If the family is small and is consuming 5 litres of milk a week, even in that case, no dairy advertisements can get consumers to buy 7 litres or 8 litres.

Not interested in publicity yet can eliminate it.

If a person is suffering from diabetes problem, but he does not know about any medicine used for diabetes, then, in that case, the advertisement will help the person by making him aware. In such cases, it is most likely that he personally buys the drug because of that advertisement. In it, we can clearly see that the demand was not made by advertising, but it was the person who needed that drug and was made aware by the advertisement.

In addition, advertising organizations can create deals, however, this is not due to demand growth. Or it may be that deals have expanded due to offer exchanges from comparable, competitive goods.

When Coca-Cola ran a national advertisement, it coincided with Pepsi and Dr.Pepper.  The overall industry piece of paper wins. At the time when Pepsi forwards a major ad, it briefly wins the back offer. For this situation, the overall market for "sweet dark-coloured carbonated drinks" is not developing; Due to other beverage options such as water and caffeine-containing drinks, it is shrinking overall.

“As technology evolves, product placement in films, video games, and television programs will increase”

I completely agree with the statement of practice, in which the producers or the services they provide use to get exposure to review their products, after reviewing, in TV shows and movies Enhance your products as technology will evolve.

Despite being inventive in goods and services to create specific items from contenders or competitors, suppliers of communications will need to give another look to develop their current products. The objective behind this is that there is a continuous change in the behaviour of the customer and the market needs to change according to the change in the customer. However, the advertiser should request to be pulled into the target group of viewers using various advertising-specific tools.

For example, a few years ago, there were more people sitting in front of the TV and reading daily letters. Despite this, in recent times the working lifetime is more than a few times, so buyers invest less energy to sit in front of the TV and read the daily paper.

AllAssingmentHelp

We are a team of professional tutors and writers who are working for the students, who are unable to do their assignments. We provide Homework Services; financial and business management assignment help and many more.