Men’s Hair Color Market Outlook

Men’s Hair Color Market Share Expected to Grow at a CAGR of 7.20% from 2019 to 2027.

Men’s hair colors are sometimes designed to vary the natural color of hair. they will even be wont to switch to a color considered more fashionable or desirable. the expansion of the worldwide men’s hair colour market is driven by the growing young age population, alongside the increasing trend of private grooming. However, the side effects and allergies caused by a few the chemicals utilized in hair colours are hampering the expansion of the market. The influence of social media and innovative marketing strategies is predicted to make lucrative opportunities for market players within the coming years.

North America constituted a dominant share of the men’s hair color market in 2018, due to the high adoption rate of hair colors by the male population. The US and Canada are among the foremost lucrative markets for manufacturers within the region. The increasing trend of self-grooming within the male population is creating a requirement for men’s hair color in this region. The market in Asia-Pacific is anticipated to exhibit the very best CAGR during the review period. China is the major men’s hair color market within the region thanks to the organized retail sectors. Rising consumer spending on lifestyle products and therefore the growing consumer awareness regarding product use are likely to be significant drivers for the expansion of the Asia-Pacific men’s hair color market. The increasing per capita income, increasing millennial population adopting the trending fashion, changing lifestyles, urbanization, and demographic change is further supporting the market growth.

Key Players

Market Research Future identified Revlon, Inc. (US), L’oreal S.A. (France), Coty, Inc. (UK), Combe Incorporated (US), Indus Valley (India), Hoyu Co., Ltd (Japan), Cover Your Gray (US), John Paul Mitchell Systems (US), NATULIQUE ApS (Denmark), and Kao Corporation (Japan) as the Key Players in the Global Men’s Hair Color Market.

Segmental Analysis: The Global Men’s Hair Color Market has been segmented based on product Type, Category, Form, End User, Distribution Channel, and Region.

By Product Type, the global market has been divided into permanent and semi-permanent hair color, temporary hair color, root touch-ups, and others. The permanent and semi-permanent hair color segment accounted for the maximum market share in 2018, whereas the root touch-up segment is expected to register the highest CAGR of 8.32% during the forecast period. Root touch-ups are used to cover up the roots. As the colored hair will start to grow, the roots will begin to show the hair’s natural color, which will ruin the colored hair look. The root touch-up products will extend the time between each salon appointment, as they are easy to use and readily available in the market.

By Category, the global market has been divided into conventional and natural & organic. The conventional segment accounted for the maximum market share in 2018. The conventional men’s hair colors are based on color precursors, called oxidation dyes, and the final shade is developed by their interactions with an oxidizing agent. The demand for conventional men’s hair color is increasing among men across the globe, owing to its easy availability and low cost compared to the natural & organic category.

By Form, the global market has been divided into powder, cream & gel, and others. The powder segment accounted for the maximum market share in 2018, whereas the cream & gel segment is expected to register the highest CAGR of 7.45% during the forecast period. Cream & gel are some of the most widely available formats of hair color. The cream & gel segment is expected to register the highest growth in the global men’s hair color market. Premium men’s hair colors come in cream form. Due to the increasing growth of premium products, the demand for the cream & gel segment is expected to increase.

By end-user, the market has been divided into household and commercial. The household segment accounted for the maximum market share in 2018, whereas the commercial segment is expected to register a higher CAGR of 7.68% during the forecast period. Commercial end-use refers to beauty salons and parlors. The commercial segment is gaining acceptance both in developed and developing economies. Men’s hair color manufacturers are collaborating with beauty salons and parlors to enhance the volume sales of the men’s hair colors. The growth of the commercial segment is high due to the increasing disposable income and changing lifestyles of consumers. Consumers want to maximize leisure time, which is expected to result in the growth of the commercial segment.

Based on the distribution channel, the global men’s hair color market has been classified into store-based and non-store-based. The store-based segment is further segmented into supermarkets & hypermarkets, convenience stores, and specialty stores. The store-based accounted for the larger market share in 2018. Store-based distribution channels include supermarkets & hypermarkets, convenience stores, and specialty stores. Supermarkets & hypermarkets account for the most personalized sales of hair care products, including men’s hair colors. Specialty stores or drug stores also contribute significantly to the distribution of men’s hair colors. Consumers prefer store-based channels as they provide a one-stop shopping experience.

Regional Analysis

Geographically, the global men’s hair color market has been categorized as North America, Europe, Asia-Pacific, and the rest of the world. As per MRFR analysis, North America dominated the market, accounting for the largest share in 2018. Europe men’s hair color market accounted for the second-largest market share in 2018. Asia-Pacific is projected to register the highest CAGR of 7.20% during the forecast period.

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