A SEO strategy is a detailed plan for increasing a website's ranking in search engines in order to attract more organic traffic. This strategy is built on several foundations, such as technical SEO, content marketing, on-page SEO, link building, and user experience.

What is SEO Strategy

A SEO strategy is a detailed plan for increasing a website's search engine rankings and traffic.

SEO generates 20X more clicks and a 1500% higher ROI than paid advertising.

Scalability is one of the most difficult challenges that large companies encounter when developing an SEO strategy.

SEO can work in tandem with your public affairs efforts to boost brand sentiment.

Conduct keyword and topic research.

Keyword research is at the heart of any effective SEO strategy. Might seem pretty clear, but it is critical to create content as well as web pages that your target audience searches for.

Large brands frequently overproduce content that does not target specific keyword phrases or repeatedly targets the same term.

Proper keyword research can help you avoid this mistake and increase your SEO ROI.

You'll be able to cover topics extensively without cannibalising keywords and diluting value with advanced keyword research.

This means increased website traffic, engagement, and conversion rates. Incorporate topic clusters into your SEO strategy.

Avoid limiting your research to a specific topic. Single keywords are critical to a high-performance SEO programme. It is, however, important to identify the broad topics in which you are a specialist as well as deserve a high SERP ranking.

Topic clusters are indeed an excellent way to bolster broad themes via pillar pages like this blog post.

As you've noticed, SEO strategy is a broad topic (or pillar page) that covers a wide range of subtopics. In the pillar-cluster model, these subtopics are referred to as cluster pages. Pillar pages provide a broad overview of a topic and provide links to more detailed resources to learn more.