Your business vision statement communicates the ultimate goal.

Because vision and mission statements are often discussed in the same conversation as mission statements, your vision statement is what your views once you're done.

Here are some examples to help explain the concept.

[A vision statement] is an aspirational description that describes what an organization hopes to achieve in the medium-term and long-term. It is meant to be a clear guide for choosing future and current courses of action.

A vision statement works in the same way as a business mission statement. It gives stakeholders, including employees, a clear understanding of the meaning and purpose your business has. However, a vision declaration is different from a mission, which describes what and who your business is. Instead, it describes the long-term outcomes of your company’s efforts. Microsoft's vision statement in early times was, "a computer on every desk" and "a computer in every home."

Katie Trauth Taylor CEO of Untold Content, stated that "a company vision statement reveals at the highest levels what an organization most wants to be and achieves in the long term." It has a lofty purpose, namely to bring together all the company’s insight into one statement.

EXAMPLES

See these conceptual definitions in action. Below are several examples of how companies communicate their vision. Scroll down to view more.

Google: "To provide instant access to all information around the globe in one click."

Webblog: "Provide Everything to Every people."

Amazon: To be the best customer-centric company in the world, where customers can find and purchase anything they need online.

Target: "Guided Commitments to Great Value, Community, Diversity, and the Environment"

VISION STRATEMENT GENERATOR

Now it's your turn. Use the following structure to create a vision statement for your business.

Also check: Checklist Creator Tool for Coachers