• Service Providers

The most important component that can help to reduce the number of emails going to spam from your email address is your service provider. A reliable email marketing service provider like Mailchimp can help to remedy all your spam email worries. Hire Mailchimp expert will help you leverage the full potential of their email marketing services.

• IP Address

The Internet Protocol (IP) addresses are unique location identifiers that help to define a geographical location on the internet. A flagged IP address can reduce the inbox delivery rate and limit the return of your email marketing campaigns. A dedicated IP address will aid in distinguishing your email reputation from those senders who follow poor email practices.

• DKIM

DomainKeys Identified Mail (DKIM) is among the important fundamental components of email deliverability that helps in safeguarding email senders and recipients from malpractices such as spam and phishing. DKIM is a type of email authentication technique that helps to identify the sender and brings accountability for emails sent. 

• SPF Record 

Sender Policy Framework (SPF) is also a key email authentication method that defines the procedure to authenticate any email message sent from an authorized email server. The SPF record method is extensively used to prevent phishing emails. Deliverability experts can help you easily set up your SPF record to improve the email deliverability rate.

• Email Black Listing

An email blacklist is a real-time database that helps to identify IP addresses and domains that are highly likely to send spam emails. Email blacklisting can stop your emails from reaching the inbox of your target recipient. This can drastically reduce your email delivery rate. Poor email list management, along with bad email content, can lead to email black listing.