One of the biggest game-changers after the rapid spread of coronavirus is for the events industry. With everyone working from home and attending conferences or trade shows through various digital mediums; the rise of virtual events is increasing at a greater level. According to experts, 67% of businesses use virtual events when compared to physical events. While both physical events and virtual events have their respective lists of strengths and weaknesses; however, virtual events have major benefits complementary to the other. Here are five reasons why virtual events are better than physical events Cost-effective Flexibility Scalability Robust Analytics Reports Fixed ROI 1. Cost-effective According to 33.7% of marketers, the average cost per virtual event attendee ranges between $500 – $1000 which is generously economic. Physical events not only consume more time but are also expensive. 2. Flexibility Hosting virtual events offers the benefit of being extremely flexible; as it renders customization to the entire virtual events platform. The experience that the end-users receive is more effective than the physical events with minimal effort. 3. Scalability Physical events have a pre-defined capacity for the audience. With virtual events, the number of participants can be infinite, depending on the promotional strategies implemented by the brand. Virtual events increase the chances of ROI and lead conversion which is uncertain for physical events. What are Virtual Events & Why You Should Host One 4. Robust Analytics Reports The main aim of any event is to provide accurate analytics reports of the entire event. During physical events, the information may not be 100% accurate and can even be lost. Hosting a virtual event offers immersive analytics reports that help you track every detail of the event. 5. Fixed ROI Physical events cannot determine ROI as it becomes difficult to track every attendee’s activity. However, virtual events can generate greater ROI if they have data of every attendee. Types of Virtual Events to try in 2022 Final Thoughts Virtual events are more efficient and effortless than physical events. It not only helps in generating quality leads, increasing sales but also offers the attendees the best virtual event experience.