To start simply, conventional TV channels are on their way out, and OTT networks are on the rise.

In the past decade, the amount of audience heading towards the internet for news, entertainment, education, and more has increased exponentially. OTT video consumption is also continuously rising, and so it is estimated that the online streaming industry will soon be $247 billion worth by the year 2027.

As a result, companies are rushing to capitalize on this trend in order to raise brand awareness and offer value to their audiences.

We also cannot deny that the pandemic has fueled an increase in the use of the OTT network.

The way I see it; global obsession with watching content on OTT platforms is directly related to a bigger realization: we all are content creators.

And this is true. You are probably on this page because either you are in brand marketing, creative content writing, or you are here trying to get a good idea out of the masses. And I acknowledge that because I am a content writer too.

If there is an ever-increasing demand for content, it also means that there is ever-increasing competition. So, how will you get through this commotion and shine as a personal brand or business?

You don’t have any idea! Let me tell you, to do so you have to evaluate the OTT streaming platforms so you can be identified as a thought leader, qualified prospect, and shine over the market.

To begin with, you have to get knowledge about what your options are, what's so good about them, and what they mean for your upcoming content.

A Little About OTT Platforms

OTT is an abbreviation of “Over-the-top”. It symbolizes the method of media distribution that acts as a replacement for conventional satellite or cable TV.

We are stepping into a future where the media or content is delivered through the internet.

OTT streaming technology is circulating gradually more media each day. If truth be told. Some industry executives justify that we should stop discriminating between OTT and broadcast television entirely.

An OTT streaming service is an application or a website that audiences turn on to watch their favorite content (programs and movies). This service is obtainable on all types of internet-enabled gadgets like smart TVs, gaming consoles, PCs, laptops, smartphones, and tablets.

Initially, these platforms were famous for Video on Demand (VoD) and live, superior-quality streaming services. All though now, they also cater to other services like messaging, audio streaming, VoIP, and many more.

Besides streaming videos online, an OTT platform will also allow you to-

• Control videos
• Record Livestream shows in HD
• Allot content through global content delivery networks CDNs
• Forge your video content in different ways
• Offer video subscription deals
• Support customers analytics
• Customize online players etc.

Best OTT Streaming Platforms In The World

Here are my contenders for the best OTT platforms all over the world.

Netflix

Netflix is the aboriginal OTT streaming service. It started its carrier as an online DVD rental shop. It evolved through time and became the live streaming platform.

At present, Netflix is the biggest on-demand OTT streaming platform on the internet, presenting more than 15,000 titles. Netflix presents titles from other production companies as well as it also accommodates its authentic content that can only be found on its platform.

Netflix broadcasts the complete seasons of television shows at a time. This makes it popular among audiences that love “binge-watching”. There are three types of monthly pricing plans by Netflix. The primary plan is $8.99 per month with the good video quality. However, users have the option to upgrade to better video quality by paying $13.99 per month and the best video quality for $17.99 per month. All these plans include unlimited advertisement-free streaming.

Disney+ 

Disney+ is another top OTT platform that gives access to films and shows owned by The Walt Disney Company. It embodies Disney, Pixar, Marvel, Star, NatGeo, and Star Wars. A wink to all marvel fans!

Disney+ charges $7.99 per month and $79.99 per year for unlimited ads-free online streaming.

Hulu

Hulu is a popular OTT streaming platform that broadcasts the majority of all Asian shows and movies. It is a bit disparate from Netflix as in Hulu the new episodes are added the day after they air.

As being a  K-drama fan Hulu is my personal favorite because you can see all Asian dramas that are not even available on Netflix. The pricing plan offered by Hulu is-

$5.99 per month, Hulu + Live TV- $64.99 per month, Hulu (No-Ads Plan)- $11.99 per month.

Prime Video

Prime Video is an OTT platform and a part of Amazon's Brand. It caters to unlimited access to an entire library of videos but with a subscription. There is additional content present on Prime Video that one can access through rent or purchase.

One exclusive feature of Amazon Prime Video is that the beholder can purchase access to movies that are still in theaters. And you can also get access to live programs like sporting events. You can avail of the Prime Video subscription through the Amazon Prime Membership.

To End With

Watching content on OTT platforms has already become a habit of 70 percent of adults worldwide. Looking at the size of the industry, and how rapidly it's growing, currently it's a good time to take account of this trend.

The initial step in getting started is selecting an OTT streaming platform to regulate your content streaming service. A great way to select an OTT streaming platform is by using free trials. By doing this you can check out all the specifications of the platform and can also find out if the respective OTT platform is meeting your goals.

If the increasing popularity of the entertainment industry is alluring you to create your own platform then our experts will help you reach new heights in the entertainment industry.

Lastly, if you find this article helpful, let us know. You can also check out our complete blog here.

Thanks for reading till the end. Have fun!