Any ambitious entrepreneur looking to start a business will almost certainly be advised to write a business plan. Few organizations, however, provide business plan samples and templates that can help you create your own.

That's why we demonstrated how to create a business plan using real-world and fictional product-based e-commerce examples.

Business plan examples: section by section

The following business plan examples are based on this model:

  • A succinct executive summary. A summary of your business's operations.
  • A brief description of the company. A more detailed and comprehensive description of your business and why it exists.
  • Conducting market research. Based on research, information about the industry and your target market.
  • Products and services What do you propose to give in exchange for monetary compensation.
  • A marketing strategy is required. The marketing strategy for publicizing your business and growing revenues.
  • You'll need a logistics and operations plan. Everything that happens in the background to keep your business running smoothly.
  • Make a financial plan. A summary of your financials to show both what you'll need to get started and whether your business is viable.

Executive summary

Your business plan's executive summary is a page that gives a high-level review of the rest of the report. It's better to save this section for last.

Our Paw Print Post-marketing strategy template's executive summary is four pages long that takes up a little over half a page:

Company description

Your company description can be reused on your about page, social network profile pages, and other websites that need a boilerplate description of your organization.

ORRIS, a soap firm, has a statement on its About page that could easily be used in the company description portion of a business plan.

Market research

The market analysis includes supply and demand, your target market, industry trends, and the competitive landscape. A SWOT analysis can be done and the results included in your business plan.

Services and products

Which products and services do you offer to your clients? Your offers are defined in this section of your business plan.

Marketing strategy

Before beginning your company, it's always a good idea to develop a marketing strategy. Your marketing plan, which is a crucial aspect of your business plan, details how you'll spread the message about your firm.

Plan for logistics and operations

For Paw Print Post, we looked at vendors, manufacturing, buildings, equipment, shipping and fulfillment, and inventory.

A financial strategy

The financial plan breaks down sales, income, profit, expenses, and other critical financial criteria connected to funding and profiting from your business.

Nature's Candy's financial plan displays graphs of anticipated sales, expenses, and net profit