Businesses that are hesitant to begin advertising on social media sites may soon find themselves losing out on potential clients who have made their decision to buy solely based on whether or not a company has a presence. A recent study conducted by WFA’s Council for Online Marketing Education revealed that more than 82 percent of consumers use social media to make purchasing decisions. If your business doesn’t have a Facebook, Twitter, LinkedIn, and/or Google+ account, it’s time to get one! Even if you don’t intend to actively market through these sites now, it’s still beneficial for your business to keep up with customers’ demands and provide them with links they can click if they want further information about your products or services.

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