2005–2010: Initiative

Environmental Initiative

In November 2005, Walmart announced a number of environmental measures to increase energy efficiency and improve its overall environmental profile, which had previously been lacking. Key company goals include spending $500 million annually to increase the fuel efficiency of Walmart's truck fleet by 25% in three years and doubling it within 10 years; reduce greenhouse gas emissions by 20 percent over seven years; 30% reduction in energy use in stores; and cut solid waste from US stores and Sam's Club by 25% over three years. CEO Lee Scott says walmart account management goal is to be "a good steward of the environment" and ultimately use only renewable energy sources and productionno waste . The company also designed three new test shops with wind turbines , photovoltaic solar panels, biofuels - non-useable boilers, water-cooled refrigerators and xeriscape gardens. During this time, Walmart also became the largest seller of organic milk and the largest buyer of organic cotton in the world, while reducing packaging and energy costs. In 2007, the company worked with external consultants to explore its total environmental impact and identify areas for improvement. Walmart created the Electric companyin Texas, Texas Retail Energy, planned to provide its stores with cheap electricity purchased at wholesale prices. Through this new venture, the company expects to save $15 million annually, while creating the facility and infrastructure to sell electricity to Texas consumers in the future.

Rebranding and store design

In 2006, Walmart announced that it would be remodeling its US stores to help it appeal to a wider demographic, including more affluent shoppers. As part of the initiative, the company opened a new store in Plano, Texas, featuring high-end electronics, jewelry, expensive wines, and a sushi bar. On September 12, 2007, Walmart introduced a new ad with the motto , " Save Money. Live Better. ", replacing " Always Low, Always ", which it used for 19 years ago. . Global Insight , which conducted ad-supported research, found that Walmart's price reductions resulted in savings for consumers of $287 billion in 2006, equivalent to $957 per person or $2,500 for per household (7.3% increase from the 2004 savings estimate of $2,329). On June 30, 2008, Walmart removed the hyphen from its logo and replaced the star with the iconic Spark mark that resembles a sunspot, flower, or star. The new logo received mixed reviews from design critics, who questioned whether the new logo would be as bold as competitors' logos, such as Bullseye Target, or possibly instantly recognizable as the previous company logo, which has been in use for 18 years.The new logo first appeared on the company's website on July 1, 2008, and US locations updated the store logo in the fall of 2008. Walmart Listing Canada began adopting it in the fall. logo for its stores in early 2009.

Redemption and employee benefits

On March 20, 2009, Walmart Listing announced that it was paying an aggregate of US$933.6 million in bonuses to each full-time and part-time hourly worker. This adds up to $788.8 million in profit sharing ,pension contributions, hundreds of millions of dollars in merchandise discounts, and contributions to an employee stock purchase plan. .While the overall economy was in recession , Walmart reported solid financial numbers for the year ended January 31, 2009, with $401.2 billion in sales. net, up 7.2 percent year over year. Operating income continuously increased 3 percent to $13.3 billion and earnings per share rose 6 percent to $3.35. On February 22, 2010, the company confirmed that it had acquired the video streaming company Vudu, Inc. for an estimated $100 million.