The company we work for is redesigning its website, and you are in charge of the website’s content. Sounds pretty exciting, isn’t it? Your boss then informs you the responsibility for SEO or search engines optimization (SEO) as well. The project suddenly isn’t as thrilling anymore. It’s not like you’re an SEO expert. You don’t have many years of experience in SEO. The fear sets in.

Do not be frightened! You’ll be surprised that no matter if you’re taking control or improving or even just beginning with your SEO approach, fundamentals of SEO aren’t too difficult. Actually, they’re simple to comprehend. We’re not trying to discredit anything from the rock stars who’ve developed careers around SEO knowledge. We require these people. Their knowledge is highly important because there’s an abundance of research and science involved in SEO and it is constantly evolving since search engines like Google continue to improve their algorithms.

What I’m trying say is that it doesn’t need to be a graduate in SEO in order to ensure that your website is optimized to get organic search engine traffic.

Let us look at some SEO strategies for small businesses -

1. Know Your Keywords

The first thing to do is. It isn’t easy knowing the terms your market is using to identify solutions to their issues that your company solves. It’s a matter of doing some study. Take a look at the person who could be a potential buyer of the product you offer or services. How do you come up with solutions to your problems? What are you looking to find in the search engines? For instance, if you offer organic dog food, your possible customer might be worried about the health of her dog. Perhaps her dog suffers from allergies to food and is worried about the chemical and byproducts that are in the majority of dog food. Begin to search. What websites pop up? Take a look at the words in these little snippets.

If you look at the “dog suffers from food allergy” question above, words such as “sensitivities,” “natural,” and “balanced” are all present. Be sure to consider similar words, such as synonyms (thesaurus.com could be your best companion) and groupings of words. Returning to our dog’s food allergies, search. Consider the key words like “food sensitivities,”” “all natural diet,”” “complete balanced nutrition,” as well as “only pure ingredients.”

2. Write high-quality content (Naturally)

The trick is to make use of your marketing shrewdness to make engaging content that is relevant to the people you want to reach. Good content provides answers to the questions buyers ask provide them with knowledge that they can apply and provides them with information so they’re more efficient in what they do. When you’re writing the amazing content you’re creating, make sure to incorporate appropriate keywords naturally. Do not try to overfill your pages with keywords (i.e. using keywords repeatedly in your text or in your meta tags or in your Alt descriptions, etc.) in order to increase the rank of your website. This won’t improve your rankings in search results (in actual fact it may cause harm to it). If search engines find you (and they will since their bots are extremely intelligent! ) They could penalize your website by either reducing your rank or completely eliminating your website out of their database. Furthermore, it may not be appealing to your visitors on your website. Nobody wants to go through the same sentence repeatedly: “Are you looking for organic dog food? If you’re in search of an organic pet food you’ve come to the right place. The Organic canine food website is the best option to purchase your healthy dog’s food..” Be sure to keep your writing honest. You’re writing for a person.

3. Make use of keywords in your website URLs for your pages

Don’t forget to check the URLs of your pages as they are essential for SEO. This is the point where your Keyword analysis comes in handy. For example, if a page talks about your solar financing product, then the URL for that page should be products/solar-financing. Concentrate on the most popular and searched-for terms. If you’re trying to choose between “solar financing” or “solar leasing” pick the option with the highest rank in Google.

There are several simple and fast (and cost-free) methods to assess your rankings in search. One option is to use Google AdWords Keyword Planner. Enter your keywords and see how well-known they are traditionally in regards to volume of search. You can also utilize Google Trends, which is an extremely enjoyable web-based resource to investigate. Find different keywords and see an instant visual representation of the keywords of your choice over time.