A dynamic display solution is defined as being the transition from a traditional exterior screen to an interior screen with a digital dimension. Based on a series of dynamic images and video sequences, digital signage solutions completely change the communication of a company by switching to multimedia content. Far from being static, this dynamic display system consists of an attention-grabbing slide show. Also, Digital signage systems can be considered as an excellent advertising display for a store because it helps to communicate better with its potential customers.

What industry sector does digital signage India apply to?

  • Restoration
  • Tourism
  • Teaching and education
  • VSE-PME and Key accounts
  • Industry and production
  • Communities and administrations
  • Points of sale
  • Transport
  • Medical

What are the advantages of digital signage?

Digital outdoor signage is a dynamic communication medium that has the following advantages: time-saving, flexibility and speed, improvement of waiting times and user experience, power of attraction, and retention. It opens up new possibilities for businesses and individuals while saving paper and ink.

  1. Advantages over other traditional media

First, established studies prove that viewing multimedia content has several advantages over traditional media. Indeed, multimedia content captures the attention of target people more. Because of this, digital signage solutions boost sales and promotion of services.

  1. Accounting with other media

Second, from a marketing point of view, the content displayed is compatible with other media while complementing a communication strategy: internet, TV, radio… It allows the advertiser to disseminate information everywhere while remaining consistent with the media mix strategy and by offering the advantages of new technologies such as personalization, adaptation, flexibility, or tracking.

In addition, by the possible use of advanced technologies such as facial recognition, GPS beacons, or QR code tracking, it is possible to perform an analysis on the appreciation of its audience. In this way, you obtain dynamic communication in real-time even in places inaccessible to certain digital media. Relevant, informative, and entertaining, digital signage offers a new experience for customers, leading them towards long-term loyalty.

Current types of digital signage solutions

Depending on the type of digital display screen, it is possible to define the situation in which it is used. Totems, tactile restaurant tables, tactile terminals or display cases, new connected objects are the guarantors of dynamic digital signage to develop your advertising at the point of sale or internal communication of a company.

  • Totems

Totems take the form of a totem pole, but with varying sizes and dimensions. They are used for the dissemination of information on a large scale and at human height. There are two categories of totem poles, the first is in portrait mode and plays the simple role of a display screen. On the other hand, the second seeks to provoke an interaction with the consumer, which is why it is called an interactive terminal.

  • Interactive terminals

An interactive terminal allows consumers to benefit from a service, product, or information through a machine. It can be a waiting room screen, a waiting room screen, a point of sale screen, a product catalog, a ticket machine, etc.

  • Interactive showcases

Often used in real estate, interactive storefronts offer clients a different experience when it comes to digital.

  • Video walls

Irrefutable proof of the advancement of Digital Signage technologies, video walls are effective means of advertising at the point of sale. Unlike giant screens, they make it possible to obtain a relatively large image whether it involves several screens broadcasting different information on the same medium or a single screen sending the same image.

A pillar in the development of current communication, digital signage informs and promotes services or products on current digital media. Also called display advertising, interactive display, or digital display, it is a real communication tool. 

Today, digital signage is disrupting urban signage and offering new ways of communicating. Within a company, in an educational establishment, in a hospital, or in the streets, it is possible to contextualize your message in a few clicks.

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