Digital PR is here to stay, and its relevance is slowly being understood by people. Digital PR is a subset of marketing and a way for you to grow your online presence. It is often confused to be equally impactful as SEO, but they go hand in hand in reality. Both aspects ensure higher visibility but many experts, such as Google’s John Mueller, argue that digital PR is more impactful than SEO. With so much confusion, there are bound to be myths and misconceptions about digital PR. Let us bust some myths and uncover the truth behind each.
 
It Takes a Long Time to Get Published
 
A myth that has often circulated regarding digital PR is that it takes way too long for any brand’s story to get published on top-tier publication. If you are going the traditional route whereby you pitch stories to a range of publications and journalists, it can take time to get published. However, if you choose an agency with digital PR services, then it shouldn’t take more than a month to get featured in USA Today, Entrepreneur, Forbes, or other publications of interest.
 
It doesn’t Demand Consistency
 
Digital PR requires your consistent focus because it is vital to a brand’s reputation and online visibility. Whether you are preparing for the USA Today op-ed submission or trying to get your brand story published in other publications, digital PR isn’t a one-time option. It requires constant targeted efforts to ensure your brand is seen. Digital PR involves consistency and expertise. In such cases, opting for digital PR services from a trustworthy agency is recommended.
 
The Benefits aren’t Visible Until Months Later
 
The popular belief that the outcome of digital PR cannot be witnessed immediately and takes months is untrue. Take, for instance, a single sponsored article on USA Today can immediately change your brand's notability and credibility game. When you are working with a reliable agency, the experts ensure you can reap the benefits of investment made.
 
Digital PR is Just About Social Media
 
Although digital PR entails social media to increase brand visibility and improve reputation, it isn’t just about that. Social media plays a major part because of its potential to reach a wider audience quickly. However, digital PR is much more than that. The right digital PR services from an agency ensure that your brand visibility grows with the help of other mediums such as blogs, e-newsletters, press articles, feature stories, and social media growth and engagement.
 
Hefty Retainer Fees Involved
 
Many people assume that digital PR services involve hefty retainer fees. While a digital PR agency will ask you to pay to get featured on Forbes, it doesn’t necessarily apply a monthly retainer fee. A professional agency will allow you to pay as you go to ensure you are satisfied with the services before making full payment. This encourages positive collaboration and mutual benefit.
 
Conclusion
 
Digital PR services enable you to level up your brand. You can use an agency for sponsored PR or leverage their expertise to get featured on top-tier publications. Besides, whether you consider a Yahoo News press release submission or publishing a news story, an agency can come to your rescue. Digital PR has the power to take your brand where you want.