In a guest article, the use of Whatsapp Business API in Malaysia is discussed. The article specifically mentions that Whatsapp is working to provide an activation link for businesses, allowing them to better communicate with customers.

In Malaysia, there are currently 200 million Whatsapp users, with half of these people using the app for business purposes. Companies such as CIMB and Pizza Hut use this app to provide ongoing business status updates to their customers.

How does it function?

Malaysians are increasingly living digital lives, relying on mobile devices for social media. The Whatsapp Business API will make it simple for businesses to integrate chatbots within the messaging app, increasing user engagement.

API is an abbreviation for Application Programming Interface. It refers to a piece of software that allows two or more software programmes to communicate with one another.

For example, imagine you're in a restaurant trying to decide what to order from the menu, and the kitchen in the back is in charge of preparing the food orders. The waitress — also known as the API — is the critical missing link here, as she will communicate your order to the kitchen and deliver the food to you.

Similarly, the WhatsApp Business API accomplishes the same thing! However, the WhatsApp Business API is only a messenger service. To use the WhatsApp Business API, businesses must first choose a service provider and integrate it into their software.

New possibilities

Businesses must follow the Official WhatsApp Business Guideline in order to use their business name instead of their phone number, whether the user has saved it or not. Customers will only see a phone number if a WhatsApp Business Account does not have the verification tick.

Companies can use the WhatsApp Business API to assign incoming chats to specific agents based on specific conditions. This will significantly improve service because the customer service team will be able to spend more time addressing the needs of customers rather than assigning chats.

A chatbot powered by WhatsApp Business API could be used to improve customer service efficiency. Chatbots, in general, use a natural language processing system to analyse the consumer's needs and respond.

WhatsApp users can contact businesses by adding a chat widget with their phone number to their website. The ease of access of customers appears to have a greater influence on lead generation, as more conversations occur when clients click on the WhatsApp icon on the widget.

Conclusion

The new WhatsApp Business API is now available to Malaysian developers and businesses with a registered company address. The API enables third-party apps to integrate WhatsApp messaging and voice calls, resulting in a higher level of engagement.

Developers can now begin using this API once they have completed the registration process with their Company Address number. If you own a business and want to integrate it with WhatsApp, sign up with SleekFlow right away!