A book's title needs to be unique and catch people's attention, and it's no exception for titles in the nonfiction genres like business books. But much of sales and success depend on the information conveyed by the subtitle.  If you've been reading about how to market my business book, make sure you devote ample time to writing a subtitle that clearly describes the book's topic. It needs to clarify the purpose and value of the book – which are the things that make most people want to buy a copy and read it. With the intense competition for new books today, the subtitle needs to be on point.

The best subtitles aren't too long, but they are descriptive. To give the title the needed freedom to be catchy, clarity in the subtitle must do the work in communicating what the book is about. Most people buy and read nonfiction books to learn something or enjoy a perceived benefit of help or new knowledge. In the business category, it's especially true, and readers will want to improve their businesses or learn how to become a success. A subtitle that clearly explains how the book can help achieve either of those puts you on the road to gaining readers and selling copies. Write something clean and motivational.

Just because your subtitle needs to be informational doesn't mean it can't be creative. Few people will buy a book based on something they're seen (or read) before. Therefore, you must present your angle on your business book topic freshly and creatively. Book PR experts warn you not to go overboard or be esoteric but offering a fresh idea always wins the day. The good news is that the business genre continues to see growth and strong sales, but you must make a solid case to attract target readers. The most important points are to be descriptive, concise, and worthy of someone's time and attention.

The most influential book subtitles today keep search engine optimization in mind, using keywords effectively. More people than ever buy things they first find out about online, and books are no exception. Never forget that the world's most significant online merchant today started primarily as a bookseller. It's a testament to the importance of online selling and why being found in search engine result pages is crucial for business books. As you're writing, think about the terms people use to search for information about your book's topic. Get as close to it as you can with your subtitle.