Digital being essential and marketing more than essential to stand out, it is important to tailor the design of your site.

The image of our company must be consistent across all media in order to be more visible, to be understood and to increase awareness. For this, each company must undeniably have and maintain its own graphic charter that is to say to have its tailor-made design: fonts, colours, shapes used, etc.

When designers work to improve user experience, reducing the time for thinking process is the ideal choice. 

• Reduce Learning

Users shouldn't wonder if different words, situations, or actions mean the same thing. Follow generally accepted design standards for e-commerce platforms.

Jacob Nielsen's Law states that consumers spend most of their time using digital products other than yours. Consumer expectations are based on experience with these products. Failure to ensure consistency and harmony of the product range leads to an increase in the cognitive load on users, as they have to assimilate new knowledge and information.

Advice by UI design course online experts: 

• Make it easier for users to learn and master the product through internal and external consistency.
• Ensure consistency among the components of an individual product or product family (internal consistency).
• Adhere to generally accepted e-commerce standards (external consistency).

• Preventing Errors

While creating effective error messages is important, it is even more important to design an interface that avoids errors. Take care of or check for bugs that are conducive to errors, and give users the opportunity to confirm an action before taking it.  

Users can make mistakes, knowingly or unknowingly. Lack of attention is the cause of unconsciously made mistakes, while deliberately made mistakes are caused by a mismatch between the user's mental model and the interface design.

Advice by experts of User Interface Design Courses:

• Prioritize your error prevention tasks by fixing the blunders first, then the ones that slightly annoy users.
• Set useful limits and defaults to help you avoid minor bugs.
• Reducing the cognitive load on users, enabling undo and warnings also helps prevent errors.
• Values and a personality visible on its website

Below are some tips for designing a consistent website:

• The choice of targets

A simple design with a lot of humour will have more effect than a sober and classic site, more suitable for a partner site. On the other hand, its partner site will have more technical data and the sharing of values in the B-to-B collaboration. The consumer must feel at a glance that the brand wants to be close to him.

• Highlighting innovation

When you innovate, you have to put it forward on your website. For example, favour images with a "hand-drawn" style to dress up your website. The drawing evokes creativity and the sense of research. Choose warm colours (orange, sky blue, fuchsia, apple green, etc.) so that the Internet user can identify your activity focused on food. The black and grey are also used to remember the sober side and design, as when one is ready to use creativity and colours.

• The search for interaction with its Internet users

For a question of visibility and especially for more transparency, interacting with Internet users is the best way to build loyalty and make oneself accessible to customers, in other words to take care of them and listen to them.

• Promoting and updating information on your site

Finally, don't forget to promote your website! Make it known on your business cards, email signatures, various invitations and even on your invoices.