In our day and age, when, before a consumer purchases a product or service, they Google it to know more about the product or service. Anyone looking to expand their brand regardless of how small your business is requires a website. Making a website has been made affordable vaultmarket. It's not much money, and you don't have to be a designer or coder to build one.

Having a website for your small-scale business is not just about selling items or services online, it also offers benefits to your customers and is a method of advertising for free. If I haven't convinced your that you need a website, then here are the top reasons to take the plunge today and get one.

Ten reasons why you should have a website for your small business

1. Customers demand that you be online

Nowadays, nearly everyone is connected to the internet for information. The decision of what to buy and where to get it can be made through their mobiles and tablets. A website will create an online presence for your business. Prospective customers will then get more information about your productsor service. A website gives you the opportunity to show your concern to your customers, convey information about your brand's identity and communicate your professionalism.

The modern consumer also expects their brand's website to be up and running and be able to offer relevant information about the business on a platform that is digital. In fact, most customers will visit a company's website to find out about it. If you have yet to have a website you can bet that your client will discover another business that has an online presence.

1. You product/ service is displayed in search results

According to research 81% of shoppers conduct online research before purchasing a product or service. That means when a buyer needs bag, they'll search for "quality handbags". If they are sure of what they are looking for, they might search for "Quality leather handbags in Kenya". If your company sells handbags and accessories, you'll show as a result of search results for these keywords if optimize your website. If you have a website, it isn't enough. You have to improve it so that you show on the first page in Google results for specific keywords or other relevant keywords when prospective customers search. To make your site more optimized to be search-friendly, take steps like using keywords with long tails, such as meta descriptions, tags and titles.

1. A website legitimizes your website

The website gives some form of social proof, and also builds trusts with your customers. It lets you educate your customers and prospective customers with information about the background of your company, as well as your expertise and your expertise. Your website can allow clients to find out more about your business particularly by displaying customer testimonials. This will help to impress potential buyers since most customers are influenced by online reviews when buying products.

1. A website is an online billboard

A website can give your business an internet presence. It is a chance to expose your small business's business to potential buyers and let customers find you through relevant keywords. This, however, will be contingent on the level of marketing you place on your website via Search Engine Optimization and social media, blogging and other online marketing.

1. It allows you to collect information and generate leads

A presence on the internet allows you to collect data on your customers, formulate plans for your business and gather feedback from customers. Features like Google Analytics, Facebook analytics etc. will allow you to determine what the characteristics of your clients as well as the product you're selling , and plan how you can improve the products or services that you offer.

If you get individuals to sign up to your website via newsletters, blog posts or eBooks, then you are able to get in touch with them more easily.

1. Contact with ease

Customers can contact you easily through a website. Sometimes, your phone number might not be working however, when you have an online presence, customers can reach them easily when they need to learn about your company. However, this will only work if you include hyperlinks to your social media pages or offer a chat service on your website.

1. allows you to display and sell your products

A website lets you display the products you offer or outline them in detail with images and videos. Also, you can provide instructions in PDF format or videos, so that your customers do not need to find another source of information once they have purchased the product.

An online presence also gives your customers a more convenient shopping experience. This is because it offers customers a variety of ways to communicate with you. For instance, you can make use of the website to sell your items on the internet. It is a great way to offer products to your clients by providing delivery services at a reduced or even free.

1. It leverages your social networks.

Do I need to have a website for my business if I have a Facebook page? This is a questionthat many people ask. The answer is yes. You need a website even though you already have a Facebook account. Social media lets you expand your reach and spread buzz about your business via likes and shares. If people want to learn more about your products you offer, they'll need to go to your website. If you post a link your website in your profile on Facebook you can legitimize your company.

1. Lets you take on the big names in your industry.

There is a good chance that your competitor's website is online. Consumers will, of course begin their journey to purchase via social media through their peers, or research. Once they decide they want to purchase a particular product (or services), they start doing research and 81% of them will go online to read reviews, educational information, and testimonials.

If you do not have a website for your small firm, then you won't be able to compete at the same level with your competitors. Additionally, you're giving potential customers a reason to buy from your competitors.

1. Lets you publish news quickly and allows you to control the news story

You can easily publish developments and news on your website without having spend money on newspaper and television advertisements. Keeping a blog will allow users to maintain their website updated with fresh content that allows Google to scan your site for results. A blog also allows you to give customers information on the product or service that you offer, display your knowledge of the subject as well as provide information on topics relevant to your business to customers, and provide insights.

The social media platforms may not allow you to completely control the storyline of your business, but by having a website or a blog, you are able to influence the perception of your audience by creating your own personal story. The site also allows you to communicate messages, your mission, vision and personal brand to your customers far more quickly than print ads could.

Why do you not have a website?

Most people without a website say they are in a good position to run their business and a website could make them overwhelmed with work. I'm not sure if this is a good reason, because more work means that you could become an employer and offer so many people who have no jobs the chance to assist your customers. Websites allow you to do more than ever before, so get one today.