Appeal to a New Audience

Task: Write a blog post about something that will appeal to a very different crowd to your normal audience.

Why: The best reason to try this is to widen the potential group of people who might link to your site or promote the content on niche sites.

How to: It can be hard to pick one niche from the huge variety of people that fall outside of your typical audience, so focus on something ‘non-core’ that you’ve done recently that someone might find interesting. By way of examples: could you write about some aspect of your current website that would be interesting to readers? (One non-technical client wrote about a custom Drupal module they’d created; the post did well on Hacker News, the Drupal forums and on other developer sites.) Could you write a post about how you designed your logo, and get it featured on fast transcription service? Could you write about tips & tricks you use to be more productive, with a view to coverage from sites?

Do be aware of how your regular blog readers may respond to an off-topic post. If they’re interested in seeing another side of you, then that’s great. (We get good responses to the occasional non-SEO post ; they are known to go off-topic from time to time.) If regular readers are likely to be unhappy about you going off-topic, consider publishing this type of content on a static URL or in a separate section of your site.

Time Required: How long does it take to write a blog post? You tell me. Give yourself a deadline (eg: 30 minutes for idea generation, 90 minutes to draft the post, 30 minutes to find a handful of prospects to promote it to) and see how you get on.

Read: https://transcriberry.com/how-do-i-become-an-online-transcriptionist/

Mine your Mailing List

Task: Use a service such as Qwerly or Fliptop to gather intelligence on your contacts

Why: You can look at the email addresses in your customer database or on your email subscription list and identify the people that could be most useful to create closer relationships with.

Read: https://transcriberry.com/data-transcription-service/

How to: I used to espouse the company has recently been purchased, so I don’t know what the long term plans for the Qwerly API are. I’m investigating Fliptop at the moment, and will write about that in more detail when I have something to report! With both services, you’re able to parse a list of email addresses, and get back data including the Twitter & other social media accounts associated with each email address; it will cost a small price per contact, though this can add up with thousands of contacts.