Does Your Sales Resume Work as Hard as You Do?

Can your sales resume beat 95% of the competition?

Imagine yourself at the end of a successful job search. There are two things between you and that goal — writing a compelling resume and interviewing effectively. Resume writing comes first.

If you would like to get the best job for your skill level, you should place a strong emphasis on writing the best resume and cover letter possible. Anything less will result in wasted time and effort, missed job opportunities, and lost income.

Let's talk about your resume. Searching for work is time consuming and not a lot of fun. Common sense suggests that using a subpar resume to apply for competitive jobs is a waste of time. Whether you write your own resume or employ a professional best resume writer, you should always present the best resume possible.

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Even Sales Managers Can Write Ineffective Resumes

It may seem reasonable that a Sales Manager or Vice President of Sales, with extensive hiring and interviewing experience, would be qualified to write an effective sales resume. Not so, for two important reasons:

Sales managers do not usually perform gatekeeper tasks. They do not have to screen hundreds of resumes based on vague, changing, and sometimes contradictory requirements. Often, hiring authorities realize what they are looking for in a candidate only after they see it. In order to write an effective resume, the legal resume writer must understand gatekeeper psychology and anticipate screening criteria.

Selling oneself on paper is considerably more difficult than selling a product or service for many reasons including perspective, modesty, and lack of objectivity. Translating a verbal pitch into prose does not come naturally to most people (even professional resume writers).
Accomplished sales professionals write subpar resumes for the same reason that professional sales resume writers do not necessarily make good sales pros: expertise in sales resume writing does not imply sales ability, and vice versa.

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