What are the benefits of SEO for e-commerce?
Well, a search is the starting point for 93 percent of all internet activity. That means if people can't find your website using Google, you'll have a hard time running an online store.
However, most ecommerce platforms now provide a number of features that will assist you in optimising your store for Google. However, because SEO entails a variety of elements such as user experience, speed, and meta tags, you'll need to pick a platform that can handle all of them.
In fact, it'll have to ace them all.
And we're here to assist you in determining which ecommerce platform for SEO in 2021.
Some ecommerce softwares, we know, only have the most basic SEO features. Let me give you an example from my own life.
Let's pretend you're a vintage-style clothes business for males. One of your items is a blue velvet jacket in the style of the 1970s that you've called "Bradley." You call the item a "Bradley Jacket" on your ecommerce site.
This name may automatically become the title of the product page, the page URL, and the name of the product in your site's navigation due to constraints in your store-builder software.
Your potential buyers, on the other hand, aren't looking for a "Bradley Jacket." They're significantly more likely to be looking for "velvet coats in the manner of the 1970s." As a result, you should change the page title to "70s Style Velvet Jacket – Bradley | VeryVintage.com."
You may not be able to override this on some free ecommerce systems, or you may be required to pay extra to get this option.
Unfortunately, many business owners are unaware of this constraint until they've spent a significant amount of time submitting product photographs, descriptions, and stock information.
We wanted to discover which ecommerce platform was best for SEO and rate ecommerce platforms according to how excellent they were at SEO so that we could utilise a ranking chart to choose eCommerce platforms for our own clients.
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