Viewers can view the reels in their news, stories, or the new reels tab on the discovery page. These videos can include audio or original audio and can be used in rig filters and special effects. It is a very useful program for editing and sharing videos, which allows you to store short-format video content on the platform for more than 24 hours.

Many were quick to notice the similarities between Reels and TikTok and how they stack up against each other. Although some have criticized this new Instagram feature, it is already popular with influencers and brands. Like Instagram Stories, there was some skepticism about IG wheels, but if it's like the one above, IG Stories, Instagram reels begeni satin alma, and popularity will grow exponentially.

Use Instagram Reels in your marketing strategy

With such a large audience base already active on the platform and a wide range of opportunities to get creative, brands can use this new tool to engage creative content with their audience. You want to connect more deeply with your audience by creating content that is relevant to the interests and lifestyle of your target audience. Use the GROWL content guide to develop ideas for IG Reels.

Reels for Product Releases or Showcases

Take advantage of this opportunity to display your product in a fast and attractive way. Show the versatility of the product, show the diversity, show the whole. But remember the 80/20 rule: 80 percent of your time you post engaging content that informs and educates your audience and is relevant to the community, and 20 percent of the time you spend promoting your product or service.

Educational Features

Tell your audience the story, take them on a journey with your expertise in your field. Make a 15-second mini tutorial using one of your products or something similar. This is especially true for the food/restaurant industry or even personal lifestyle bloggers.

Behind the Scenes

Give your audience a unique look at your brand and how it works. Backstage content is a great way to grow your audience and build a personal connection with your followers, giving the brand an internal look.

Announce Sales

It can be a bit difficult to do this in a real and less expensive way. When making a reel like this, think of it as if you are sharing something fun with your best friend. Keep it fun in a way that grabs the audience's attention and keep it fun and light so you don't alienate the audience.