SEO which stands for Search Engine Optimization has become necessary in these competitive times. The optimization of websites is very crucial if they want to be on top of SERPs. Many companies often request SEO services to run comprehensive SEO on their websites even when their sites are not ready for it. So, as a leading SEO company in India, we have come up with these six crucial and must-have elements on your website which must be addressed before you spend any time on SEO optimization services.

SEO Friendly Platform

As you know there are many platforms that allow you to build your company's site, some of them are even industry specific. But most of these platforms are not built keeping SEO in mind. So, if you do not have access to the title tags, description of your site then we can't perform SEO on your site. You need this freedom to tweak with these features because if you can't add content you won't be able to attract organic traffic. So, having an SEO-friendly platform is a must.

Multiple Page Website

Yes, one-page yet responsive websites are very trendy right now. For a simple user experience, it can be good but when it comes to business then you will need to optimize your site as per the search engine, use a variety of keywords which becomes impossible to do on a single-page website. If you are prioritizing the first page of Google rankings then a single-page website is not the solution.

Site Architecture

Another important aspect according to the best SEO company in India is to find out how a site is coded and how the content is organized. Both of these are important aspects of technical SEO. We suggest having clean code, using external JavaScript, and external CSS files that ensure that when your website is crawled, the crawlers understand what's important. If Google is not able to crawl you need to find a way to optimize your site so it can.

Fast Loading

Loading speed is another important factor that needs to be considered as it helps in rank high on SERPs. Did you know that 25% of users will leave your site after only 4 seconds of loading time? Now you know how crucial is the loading time for your website as Google has also started tracking the page speed since 2018. Use optimized images, videos, a proper layout, and add content accordingly. These tips will definitely help you decrease the loading speed to your website.

Mobile Friendly Website

Mobile-friendly websites help in various ways: first, it affects your search engine rankings and second, it's essential to user experience. As you know, almost everyone has access to mobile phones nowadays. Over half of web traffic is not on a mobile device - a percentage that is sure to grow. So, as per the SEO services company developing a mobile-friendly website is as important as having a desktop site.

Good Conversion Rate

If your website already has a conversion rate then why to tweak it at the moment. All you need to remember is the site needs to look good along with being easy to use, informative, convincing, and have multiple points of engagement. These are the 6 factors that you need to consider before you look for the best SEO company in India. Optimizing these factors will offer quick results while performing SEO as you will reap the benefit early of it and see your business earning huge revenue.