As the world becomes digitalized, everything is now online. The old traditional way of doing things has become obsolete. Likewise, marketing. In the past times, brands used to invest a lot of their money in traditional marketing which was way more costly than SMS marketing or digital marketing. 

Nowadays, brands are more dependent on the digital way of doing marketing. It doesn't matter if a business is small or large, people always start with investing more in their digital marketing and SMS marketing campaigns to reach their targetted audience and create awareness about their brand. 

Similarly, Branded SMS has also become one of the important tools of marketing. Brands are considering SMS marketing as it is one of the most effective ways in creating brand awareness. At the moment, people are fond of using their mobiles phones for different purposes. It doesn't matter if it is to talk to a friend or for shopping or transaction purposes. By considering this fact, brands are investing more in SMS marketing services as an SMS reaches the targetted audience without any sort of interruption. 

If you have a brand and you have a large target audience to which you are looking to reach, branded SMS marketing is the solution. Branded SMS are a kind of bulk SMS accepted by enterprises name that assures credibility and authenticity of the message and gets your SMS delivered to your target audience within the least amount of time. Branded SMS are considered trustworthy as the SMS will be received from the name of an enterprise. 

In Pakistan, many telcos allow you to customize and personalize the SMS. Most of them will offer you free development and testing services of the application which you want to use to make your branded SMS as you desire. 

Last but not least, if you are looking to improve customer retention and repeat business of your brand then branded SMS marketing in Pakistan is the best possible solution for you.