After a truly tumultuous year, it's no exaggeration to say that we're all craving for a beauty do-over. Unfortunately, even our beauty routines were not affected by 2020. With salons closing everywhere, we were forced to become our own hairstylists, estheticians, colorists, and dermatologists overnight. But a few bad box dyes and a lot of DIY face masks later, we learned to assimilate into a largely home beauty culture. As we mastered lymphatic drainage massage, root touch-ups, and forehead grooming, we learned about the cathartic power of self-care and came out stronger than ever.
That's why we're so excited for 2021 when our beauty expertise is higher than ever. Even though the first half is reserved for virtual zoom sessions in pajamas , we are officially bidding for 2020 (good silly), marking the beginning of a new decade with open arms and new trends. 〜Luxury ~ hand sanitizers and probiotic skin care Antibacterial hair care and the re-acceptance of our natural hair, these are the beauty trends that experts predict will emerge in the coming year.
1. High hygiene
Hand soap and disinfectants may not be the most attractive beauty category, but they are a necessary luxury. Beauty brands are already starting to enter this space for the first time, and they are bougie and more luxurious than ever (see Byredo, Diptyque, Nest Fragrances). Not only are fragrances and packaging being upgraded, experts say the formulations are set to be more suitable for the skin (read: hydration). 2020 has been the year of harsh hand sanitizers and soaps, says Joshua Ross, a celebrity esthetician in Los Angeles, Calif. This will change in 2021 as the industry strikes a balance between efficacy and sensory qualities that are less irritating to the microbiome.
2. Clean and transparent skin care
Research shows that skincare brands that advertise ingredient transparency are gaining in popularity. Consumers want to know what's in their products. And rightfully so. This added pressure has caused companies to steer more in the direction of sustainable formulations , packaging, and blending, or through the reduction of their carbon footprint. According to Dr. BarbPaldus, founder of Codex Beauty and board member of EWG, if you can't make sustainable choices when creating a product, it's not worth creating a brand, even if it costs more.
3. Advanced blue light protection
Thanks to pandemics, almost all of our lives have been digitized. However, the harmful effects of blue light on the skin are no secret, but companies are discovering more innovative ingredients to help combat these effects. (Use Goodhabit, a recently launched brand that is built entirely on the concept of blue light protection. Using ingredients such as rosa rubiginosa, licochalcone A, turmeric, and algae, the formulations available are cooler and more effective.
4. Maskne products
Facial covering should be normalized even after the blockade. The skin will be more vulnerable to inflammation . From soothing face sprays and face masks with zinc oxide to face masks made to alleviate the symptoms of wearing a face mask, you are no longer doomed to break out every time you go out.
5. Liquid lipstick
It's all about transfer-resistant makeup in the age of COVID. According to Charlie Riddle, global creative director of Stila Cosmetics, liquid lipsticks in particular are making a big comeback this season. Women want products they can use all day long without worrying about them coming off their face masks.
After one pandemic, makeup without makeup is back. Combining skincare and makeup is seen as the "new glow" by Pinterest. According to Pinterest's 2021 trend forecast report , people are embracing slow beauty and losing complex makeup routines to let their natural skin texture shine (think head skin and visible freckles).
7. Microbiome health
Microbiome health has been an industry buzzword for years, but Ross says it's Probiotic Skincare There could be a big boom in this space. BrianOh, CEO of VennSkincare, agrees. There are strong indications that microflora skincare will be a big trend next year. This refers to the microbial ecosystem that lives on our skin (there are billions of them). We are starting to see products that combine probiotics and prebiotics (i.e. synbiotics) to balance the microbiome more effectively.
8. Facial Massager tools
Stimulating the face muscles with regular massage helps to bring oxygen to that area—which is a natural form of anti aging skin care in itself. “More blood flow to the area increases collagen production, which gives a healthy and natural glow to the complexion,” says Baba.
Facial massages are treatments you can do with a practitioner or on your own. The technique involves stimulating pressure points on the face, neck, and shoulders. ... Facial massage helps promote healthy skin while relaxing your facial muscles. It has a relaxing and rejuvenating effect, helping you look and feel better.
9. Smarter, high-tech gadgets
From hair-zapping lasers and micro-current rollers to high-tech contouring gadgets, people are using home-based devices to treat their skin and body. According to Dr. Farhan, brands are inventing gadgets that are better for both hair and skin, making beauty routines a million times easier and recreating treatments that were once limited to salons.
10. Antibacterial hair care
Considering that the average person touches their hair 10 times in an hour, it is probably contaminated with many bacteria and viruses that you cannot see. As a solution, brands (see Safe Hair and BioSilk) are starting to develop antibacterial hair care. These products (shampoos, cleansing sprays, etc.) use antibacterial disinfectants that remove bacteria while removing dirt and grime.